“The Cloud” has become ubiquitous in our modern society, but if you asked someone what it actually is, could they tell you? This question often gets in the way of businesses taking their first major step into the digital world. Zen Internet needed to demystify the cloud and inspire companies to take that first leap.
Our solution was to communicate in a clear and succinct way the power that the cloud can bring a business whilst highlighting the key benefits, rather than delve into detail on the technical definition of it. This meant that Zen Internet could target decision makers in businesses such as CEO’s with no technical knowledge, rather than having to rely on an internal head of IT.