BeGlam were in the process of developing an app that would connect hairstylists and make-up artists with customers in need of their services. However, before they could take their product to market, they needed to onboard service providers.
We produced two original animations: one to support the onboarding of service providers, and another to drive app downloads by users. We tested out various illustrations styles, but in the end, we decided to collaborate with our good friend Guy McKinley on the illustrations. The design and illustrations were consistent across both animations and were carried over to the website, social media channels and their future marketing communications.