Warner House
Project Snapshot
Audience: High-end interior designers and design-conscious consumers
Deliverables: 1 x 4 minute brand video
Platforms: Website and social media
Focus: Brand relaunch, heritage and luxury interiors
Revamping a Heritage Brand
Warner House is an iconic interiors brand with roots stretching back to the 1800s, originally known for its silk design and production. Following its acquisition by new owners in 2020, the brand was preparing to relaunch into the luxury fabric market.
The brief was to celebrate Warner House's heritage while establishing its place within a contemporary luxury interiors market.
A Thoroughly Modern Story
With a brand history spanning more than a century, there was no shortage of stories to tell. The challenge was deciding which ones were most impactful and finding a way to make them relevant to today's audience.
We took ownership of the creative strategy and production, developing the script and casting the voiceover alongside the wider visual concept.
Historical accuracy was particularly important. We worked with business archivist Sue Kerry to research Warner House's past, validate the script and identify imagery that was appropriate to each period.
A New Life for the Archive
Much of the available historical material was archival imagery, but simply presenting a sequence of old photographs wasn't going to create the cinematic brand experience Warner House needed.
We combined archive imagery with illustration, motion graphics, animation and cinemagraph style techniques, creating movement and depth within the still material.
This allowed us to move through Warner House's history while keeping the film visually rich and contemporary - connecting the brand's origins with its position today.
Originality, Reimagined
Titled Originality Reimagined for Today, the film became part of Warner House's wider brand relaunch, introducing its heritage, craftsmanship and approach to a new luxury interiors audience.
Designed for use across the Warner House website and social channels, the finished brand film gave the company a cinematic way to tell its story - bringing together historical detail and contemporary visual storytelling in one distinctive piece.
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