Warner House is an iconic interiors brand dating back to the 1800s. Having started in silk design and production, Warner House today offers opulent wallpaper, fabrics, furniture, cushions and paint.
The brand has evolved over the years and in 2020 was acquired by new owners. The aim for this specific campaign was to relaunch the brand into the luxury fabric market – celebrating the history of the brand, cementing their position within the market and emphasising the excellence of the products. This campaign was aimed at both a business and domestic audience – engaging both high-end interior designers as well as other successful professionals with a passion for interior design and distinctive style.
Titled, ‘Originality Reimagined for Today’, the video tells the story of the Warner House brand evolution, using a combination of cinematic style and imagery, illustration, motion graphics and animation. Warner House provided us full ownership of the creative strategy and production, allowing us to manage all the different elements of the creative project, including VO casting and script development too. Made for use on the Warner House website and their social media channels, the brand video helps to engage the viewer and helps cut through the digital landscape with emotive brand and historical messaging.
Historical Content: With the storytelling nature of this brand video, one of the biggest challenges we faced was ensuring we had the right historical content and information. To overcome this, we worked with specialists such as Business Archivist Sue Kerry, to ensure we were historically accurate with the script and using imagery that is appropriate for the period.
Imagery Limitations: With a lot of the archive content being imagery, we wanted to ensure the video had more depth and technique to keep the viewer hooked. Using a combination of cinemagraph style, illustration, motion graphics and animation, we were able to develop a brand video that takes the viewer on a journey through time.
Campaign Timeframe: We were slightly limited by the timeframe of this campaign. As our role was to provide one brand video within a larger brand re-launch managed in-house, we did not have the ability to alter the campaign timeframes to allow more creative scope.
Warner House is a luxurious, high-end interior brand and we needed to reflect this with a premium brand video that channels opulence, history and style. Take a look for yourself at how we got on.
"I was provided with a clear schedule, with regular check-in points, and provided with opportunity to flex where necessary. Deliverables arrived on time, every time, and were to an incredibly high standard with very little feedback from us."
"Their work has been the driving force behind us redefining our brand within the marketplace. We now have a stronger social media presence, and our video performance has increased year-over-year."
"As a result of the new content, third-party clients have seen marked increases in ROI"