Princes
Project Snapshot
Audience: Mothers, families and budget-conscious home cooks
Campaign: Love Canned Food - Mother’s Day
Deliverables: 1 x hero video and a shorter social cutdown
Platforms: Princes website and social media
A Recipe
for Connection
As part of its Love Canned Food campaign, Princes wanted to inspire more people to consider canned ingredients when planning affordable, nutritious family meals.
For Mother’s Day, chef and award-winning food writer Emily Leary was the perfect fit. Alongside her mum, Maeve, she prepared a twist on the classic corned-beef hash, bringing together a budget-friendly recipe, family memories and the warmth of cooking together.
The idea was to make canned food the natural centre of a story about food, family and the memories that are made around the dinner table.
Keeping It Real
The relationship between Emily and Maeve was central to the creative. Rather than relying on a tightly scripted performance, we built the film around key talking points, giving them room to chat, reminisce and interact naturally as they cooked.
This documentary-style approach allowed the warmth and humour of their relationship to come through on camera, keeping the focus on the recipe and the people behind it.
A Homely Kitchen
Finding the right location was an important part of bringing the concept to life. We needed a kitchen that felt welcoming and familiar, while also giving the crew enough space to film the cooking process efficiently.
We chose a simple, homely setting that supported the natural feel of the film. Multiple camera angles captured the ingredients, preparation and finished dish alongside the conversations between Emily and Maeve, balancing the practical details of the recipe with the personal story.
Bringing Family and Food Together
The final edit kept the food and interactions natural, without unnecessary visual effects or elaborate food styling. Clean, simple on-screen annotations guided viewers through the recipe, making the video easy to follow for anyone wanting to re-create the dish at home.
We produced a hero film for the Princes website alongside a shorter version for social media, adapting the same story for different viewing contexts.
The finished docu-advert brought Princes’ Love Canned Food message into a recognisable family setting, using a simple recipe and a genuine mother-daughter connection to show canned ingredients can create nutritious and flavourful meals.
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