Flow Hospitality, a learning and development training provider for the hospitality sector needed to update legacy content used on its learning platform. We were tasked with creating a bank of 5 animations, each with a unique theme and style to give longevity to the course content.
Amy created unique illustrations for each topic. The themes were: Control of Substances Hazardous to Health (COSHH), Injuries and Illness, Washing Hands, Bacteria, Food Safet
We played with contrasting colours, themes and motion to find the right balance between scenario and on-screen action.
For ‘washing hands’ we created an 8-bit theme, taking inspiration from arcade games in both the illustrated style and music composition. In ‘accidents at work’, we took a comedic approach to the theme, taking a character who continues to get injured, we took inspiration from 1950s infomercials which helped to push the narrative forward but allowed the comedic element to shine. ‘COSHH’ looks stylistically at the work of modernist painter Piet Mondrian as well as the Pop Art aesthetic. The main character is a personification of a symbol of COSHH, becoming a mascot for the video.
"I was provided with a clear schedule, with regular check-in points, and provided with opportunity to flex where necessary. Deliverables arrived on time, every time, and were to an incredibly high standard with very little feedback from us."
"Their work has been the driving force behind us redefining our brand within the marketplace. We now have a stronger social media presence, and our video performance has increased year-over-year."
"As a result of the new content, third-party clients have seen marked increases in ROI"