Google Retail – Explainer Animations

Google Retail

“They bring great ideas and they’re excellent at keeping in touch throughout production to make sure that everyone involved feels like part of the development process…”


Ross Garner - Good Practice

Googling the Retail Experience

In partnership with Good Practice, we designed and produced three explainer animations to support the launch of Googles new interactive resources for the retailer sector and to communicate their new partnership and investment offer to retailers across Europe. 

The retail explainer animations attracted local shoppers to stores (Google My Business), Improved mobile sites (Speed Scorecard) and helped people to make smarter decisions using insights (Google Analytics.)

Our communication process with their global teams ensured this project was a success and Google were so happy with the explainer animations, they rolled it out across additional countries across Europe.   





Creating Google My Business Retail Animations

Creating a different character for each retail explainer animation ensured that we could communicate with a wide demographic. We developed three x10 second sample explainer animations that brought to life each character and their specific retail environments which enabled us to agree on a clear look and feel before going into animation. The music track we produced was designed to feel more like a soundscape with SFX that brought to life the explainer animations in a subtle, but engaging way. 



Let’s create your powerful explainer animation

Ready to create a powerful explainer animation that gets your point across, showcases your brand and engages the viewer?

We are Bearded Fellows, an animation and video marketing agency based in Manchester. We are a youthful and creative team of four (bearded) men who grew our agency from the ground up.

Contact Us to discuss your next project.


What our clients say about us

"I was provided with a clear schedule, with regular check-in points, and provided with opportunity to flex where necessary. Deliverables arrived on time, every time, and were to an incredibly high standard with very little feedback from us."

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"Their work has been the driving force behind us redefining our brand within the marketplace. We now have a stronger social media presence, and our video performance has increased year-over-year."

- Senior Content Marketing Executive, Kaplan

"As a result of the new content, third-party clients have seen marked increases in ROI"

- Laura Murphy, Managing Director, NBE Digital

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