Google Retail – Explainer Animations

Google Retail

“They bring great ideas and they’re excellent at keeping in touch throughout production to make sure that everyone involved feels like part of the development process…”

 

Ross Garner - Good Practice
 
 
 
 

Googling the Retail Experience

In partnership with Good Practice, we designed and produced three explainer animations to support the launch of Googles new interactive resources for the retailer sector and to communicate their new partnership and investment offer to retailers across Europe. 

The retail explainer animations attracted local shoppers to stores (Google My Business), Improved mobile sites (Speed Scorecard) and helped people to make smarter decisions using insights (Google Analytics.)

Our communication process with their global teams ensured this project was a success and Google were so happy with the explainer animations, they rolled it out across additional countries across Europe.   

 

 

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Creating Google My Business Retail Animations

Creating a different character for each retail explainer animation ensured that we could communicate with a wide demographic. We developed three x10 second sample animations that brought to life each character and their specific retail environments which enabled us to agree on a clear look and feel before going into animation. The music track we produced was designed to feel more like a soundscape with SFX that brought to life the explainer animations in a subtle, but engaging way. 

 

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