- Jo Hallam - The Media Room Creative Communications
The Media Room set us the challenge of creating an animation for Home Start Birmingham that brought to life their brand and that could be used for staff training.
The result was a heartfelt story told through the eyes of a child that communicates situations that caseworkers come into contact with at Home-Start Birmingham.
The success of this animation is demonstrated in the huge emotive response that is still evoked from those that watch the animation and the numerous awards it was nominated for inc The Charity Film Awards.
We spent a lot of time on the Research, Inspiration & Pre Production phase to ensure we could capture and communicate the real heart of the story and visualise the words of our young protagonist. We experimented with many styles of character design and animation techniques until we found the styles we wanted to take forward.
We complimented a written storyboard with a visual, illustrated storyboard which enabled us to sign off the characters, aesthetics and sequencing with the client before going into animation. Multi-team sign off challenges were overcome with the use of video calls and review tools to ensure precise decisions and edits could be made with the clients in real-time
The use of Adobe Suite enabled us to create an animatic to understand the timing and rhythm of each sequence and we patiently brought the characters and stories to life by animating each layer frame by frame before working on the background, textures, colouring and after effects.
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