“They completely understand the needs of our clients, the target audience and are extremely flexible to work with…”
- Dave O'Hearns - Dawn Creative
We teamed up with web and brand Company Dawn Creative to create a year long campaign for Show Business Interiors to express the personality of their new show homes and to showcase the love and authenticity that goes into creating them.
Our year long campaign followed three show homes across the country highlighting the inspiration the designer encounter in their day to day. Each show home was given its own profile enabling the end client to learn more about the process and the designers that created their homes.
The videos sat along other elements of the campaign including direct mail marketing, e marketing, web landing pages and a social concept developed by Dawn Creative.
We explored a range of campaign concepts and collaboratively landed on the idea of giving each home a personality and exploring the creative journeys each designer took to create the final product. We had lots of fun working with designers across the UK and helping them to express their process on camera. To make things easier we worked backwards to uncover the journey of the inspirations origin. This was a truly multi disciplinary creative process where we all enjoyed exploring the similarities and differences in our creative processes.
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