“We have worked with them on numerous video & animation projects and they have creativity and ideas at the heart of everything they do…”
Show Business Interiors are an interior design service, specialising in ‘bringing interiors to life’. They helping some of the UK’s biggest house builders keep their sites running smoothly and efficiently.
As Show Business Interiors were moving to a new premise, they naturally wanted to showcase and celebrate and share their new space and location with their clients. whilst celebrating their employees. As a company that is proud of its employees, they were also keen to celebrate the talent and enthusiasm of their Interior Designers.
We created Property and Show Home Celebration Videos with Dawn Creative that celebrated both of these aims. The campaign as loved so much that it quickly became part of Show Business Interiors recruitment drive. It also forms a core element of their website.
Shifting the focus of the video campaign from the show homes to the employees enabled us to communicate the two different concepts in one narrative in a way that would connect with the target audience.
‘Anticipation’ was a recurring theme that provided the shared narrative for the story. The theme also directly linked with the audience and we were able to connect with both the anticipation of a client getting the keys to their new home and the anticipation of the property move for Show Business Interiors.
Weaving in a ‘Behind The Scenes‘ element enabled us to both showcase the new space and delve deeper into the people and the personalities that make Show Business Interiors so successful and unique.
Everyone loved taking part in the process and fully got on board with the campaign.
The result is an authentic, transparent look into a business that really works hard to connect with its clients.