“They completely understand the needs of our clients, the target audience and are extremely flexible to work with…”
Showbusiness Interiors are an interior design service, specialising in ‘bringing interiors to life’. They help some of the UK’s biggest house builders keep their sites running smoothly and efficiently.
We teamed up with web and brand agency Dawn Creative to create videos for a year long Interior Design Campaign for Show Business Interiors to express the personality of their new show homes and to showcase the love and authenticity that goes into creating them from each and every Interior Designer.
Our year long campaign followed three show homes across the country and the videos highlight the inspiration each Interior Designer encountered in their day to day. Each show home was given its own profile enabling the end client to connect with the company and learn more about the process and the Interior Designers that created their homes.
The videos sat along other elements of the campaign including direct mail marketing, e marketing, web landing pages and a social concept developed by Dawn Creative.
We explored a range of campaign and video concepts with Show Business Interiors and collaboratively landed on the idea of providing each home with a personality. This allowed us to explore and visually communicate the creative journeys that each Interior Designer took to create the final show home.
We had lots of fun working with Interior Designers across the UK and helping them to express their process on camera. To make things easier we worked backwards to uncover the journey of the inspirations origin.
This was a truly multi disciplinary creative process where everyone enjoyed exploring the similarities and differences with our individual creative processes. The videos and content that we created are proudly displayed across their website and social media channels.