We got together with the ‘Lad Bible’ to help drive downloads of their new app by creating an out of this world docu style piece that showed their app launching into space. This first piece of original content received 1m views and rocketed to number 1 on the app store in 24 hours. The success of the campaign was recognised at the ‘Prolific North Awards 2016’ where we went on to win ‘Video of the Year’.
In the first week the video received over 2,000,000 views across all of their social media channels, and the style of video chosen has gone on to dictate the brands current and ongoing video content. The campaign shifted The LADBible from a large online social media platform to the biggest media platform in Europe
We researched and tested different styles in the run up to the launch: commercial, short social content, and docu-style. Based on the engagement and feedback each style received, we recognised the strongest style for the brand was docu-film led by a brand rep… a lad! We devised a piece of hero content for the campaign to surround, which focused on the launch of the app into space! We took a presenter into the Pennines, strapped an iPhone to a helium balloon with the app running and launched it into space. The app launch was a big moment for the The LADBible and it was something they wanted share with all their followers! The audience engagement focused on the question of whether the launch was real or fake…
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