We supported pharmaceutical giant Roche to raise the bar of their Learning and Development content and to communicate effective persuasion and behaviour change strategies with their sales teams. We did this by creating this abstract Learning and Development Animation which was done in 2D with 3D elements.
We were thrilled to win the work from Roche and was fully aware that they had engaged other animation studios in the pitch process. Our success was influenced by our vast experience of creating educational content for multiple big brand companies and this experience proved hugely valuable to the consultation and animation process. It was vital that we were able to communicate how people learn and engage with the development material. A key component was understanding and embedding the ethos that no one person is the same and communicating this understanding.
We were thrilled that ‘Building a Case for Change’ was nominated for The Creative Pool Awards. but it is our consultation process and the relationship we developed with our client that we are most proud of.
We fully commend Roche for not playing it safe and for their bravery and willingness to create something abstract and novel for the sector. We all love this geometric, abstract animation!
We started this Learning & Development animation with a creative consultation process which enable us all to explore the real needs of the project and the complex messaging that needed to be communicated. Typically, this process raised further questions and we were able to condense the message into one concise animation, not multiple, as was originally thought.
For this project we wanted to be adventurous and experiment with animation techniques in both 2D and 3D environments to avoid a standard, linear process. We created a library of shapes, objects, colours and textures that corresponded with a range of emotions and we experimented with colour and shape representation. Once the visual library of geometric shapes was finalised we put the shapes into storyboards and matched them with a script.
The animation process was complex and experimental and resulted in 2D illustration assets which were animated in a 3D environment and brought back into a 2D editing environment. This adventurous process lent an abstract, complex, kinetic energy to the piece that visually communicates the desired message.
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