British Red Cross
First Aid Training
Project Snapshot
Audience: Workplace learners and first-aid trainees
Deliverables: 10 x learning and development videos
Format: Live-action and animation
Services: Creative direction, scripting, casting, filming, animation and post-production
Bringing First Aid Training to Life
British Red Cross wanted to refresh its existing workplace first-aid training content with a more engaging visual approach.
The subject matter covered a wide range of first-aid scenarios and learning points, from physical injuries and medical emergencies to communication and emotional resilience. The challenge was to create content that could communicate important information clearly while giving learners something more engaging to watch than traditional instructional material.
Making Learning Real
We developed a story-led approach that brought the training scenarios into recognisable, human situations.
Live-action performances were combined with animation and illustrated environments, giving the content a distinctive look while allowing the learning points to remain clear. Character-led storytelling helped put the information into context, showing how first-aid knowledge can be applied in real situations.
The visual approach also gave the series a consistent identity across all ten videos, while leaving room for each topic to have its own characters, settings and scenarios.
Production Built Around People
With 22 actors involved across multiple locations, the production required detailed planning to keep the different scenarios, performances and visual elements working together.
Casting was an important part of the process, with the characters needing to feel believable and reflect the breadth of people represented across the British Red Cross audience.
We managed the production from scripting and casting through to filming, animation and final delivery, coordinating schedules across locations and keeping the creative consistent throughout the series.
Bringing Live Action & Animation Together
The hybrid production approach allowed us to combine the realism of filmed performances with the flexibility of animation.
Animated environments and illustrated elements could be designed around the live-action footage, giving us greater control over how information was presented on screen and allowing the content to move seamlessly between explanation and scenario.
The post-production process brought together multiple layers of footage, animation, graphics, voiceover and sound, with each module going through its own detailed edit and review process.
One Cohesive Learning Experience
The final suite comprised ten bespoke training videos designed to support British Red Cross learning across different formats and environments.
Each film had its own scenario and learning objective, but together they formed a cohesive visual system that brought consistency to the training experience while keeping the content varied and engaging.
The result was a refreshed first-aid training series that combined clear educational content with the storytelling, performance and visual craft of a professionally produced video series.
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