We teamed up with Remington as part of their ‘80 Years Young’ campaign to create how-to styling videos to connect male and female customers to their emerging product range. The ‘How To’ campaign videos needed to seamlessly fit in with their existing campaign, whilst also having the potential to be edited and treated to fit in with future campaigns.
Working closely with Remington’s internal & external marketing teams, we identified the common search questions amongst their current and desired customer base. This enabled us to create ‘How To’ campaign videos based on much desired grooming and style needs.
Using Remingtons ’80 years young’ campaign guidelines, we designed two separate aesthetic options for the videos to ensure they could easily be repurposed and re-treated for future campaigns.