We teamed up with Remington as part of their ‘80 Years Young’ & ‘Est. 1937’ campaign to create how-to styling videos to connect male and female customers to their emerging product range. All content needed to fit in with the campaign, whilst also having the potential to be edited and treated to fit in with future campaigns.
Working closely with Remington’s internal & external marketing team, the common search questions amongst their current and desired customer base for grooming tips were identified. This enabled us to create video content around these themes.
Based on their current campaigns we designed two separate aesthetics to ensure they could be repurposed and re-treated for future campaigns.