“Their endless creative energy, ability to understand (and in some cases preempt) a complex brief was incredibly invaluable…”
- David Wall - Remington
As part of their ‘Legends’ campaign, we teamed up with Remington to develop a 5 month video and social series that resonated with its male 18-40 audience and coincided with high profile sporting events.
We used the concept of ‘every man’ for our humorous video content which sparked a change in brand direction for Remington. As well as the videos, we developed an asset bank that could be linked with with promotions and prizes and distributed across their social media channels.
This campaign had a very tight turnaround with every video idea being pitched to the marketing team monthly and the whole campaign produced within 6 weeks. Creating ideas that allowed the protagonist to end up in a sport and become the hero of the content gave the opportunity to add humour for a wide market of 18-40.
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