“We have worked with them on numerous video & animation projects and they have creativity and ideas at the heart of everything they do…”
Show Business Interiors were moving to a new premises and as an interior designer company, naturally wanted to showcase and celebrate their new space to their clients whilst celebrating their employees.
The campaign we delivered with Dawn Creative celebrated both of these aims and was loved so much that campaign quickly became part of Show Business Interiors recruitment drive.
Shifting the focus of the campaign from the Show homes to the employees enabled us to communicate the two different concepts in one narrative and communicate this in a way that would connect with the target audience.
‘Anticipation’ was a recurring theme that provided the shared narrative for the story and directly linked with the audience – the anticipation of a client getting the keys to their new home and the anticipation of the move for Show Business Interiors.
Weaving in a ‘Behind The Scenes’ element enabled us to both showcase the new space and delve deeper into the people and the personalities that make Show Business Interiors tic.
Everyone loved taking part in the process and fully got on board with the campaign. The result is an authentic, transparent look into a business that really works hard to connect with its clients.