eFundamentals is a UK-based software organisation – the leading digital shelf analytics provider for CPG brands looking to analyze, measure and optimize eCommerce performance.
We were approached to create an introducer video to sell the benefits of the eFundamentals platform to potential clients.
After getting to know the team at eFundamentals it became apparent although the product was a software company, people were at the heart of everything. We needed to figure out how to mould both the online aspect and the people that use the software together.
Aim: The introducer video was to be targeted to Sales and Marketing Managers within large branded goods companies based in North America.
Challenge: To find an effective way to visualise both the speed and scale of the data within the platform in a video, without creating a full animation explainer video – as is often used by software companies.
This project was approached with the intention of encapsulating both the environment the target audience would be working in and highlighting the product visually.
We visualised the two worlds together with the online aspect of the digital software with the in-person presenter, adding motion graphic animated sections behind the presenter and platform examples on screen in person scenes.
This helped to showcase and visualise the speed and scale of the platform in action we also included scenes to highlight the marketing and sales teams in an office location.
In order to add to the eFundamentals asset bank, we created an additional animation video to highlight the features and benefits of the platform.
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