3 Signs Your Customers Need an Explainer Video

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In today’s fast-paced digital world, capturing and retaining the attention of potential customers can be a challenging task. Potential business can be lost so easily, especially in Manchester and London due to market saturation. This means marketing managers and directors need to find effective and concise ways to communicate their products or services to their target audience. One powerful solution that can help overcome these challenges is an explainer video. In this blog, we will explore three signs that indicate your customers need an explainer video to improve conversion rates and drive business growth.

 

What is an explainer video?

An explainer video is a short, engaging video that succinctly explains a product, service, or concept. It uses visual storytelling, animation and sometimes narration to deliver a clear and concise message, simplifying complex ideas and capturing the attention of the target audience. 

Explainer videos are designed to educate, entertain and persuade viewers, making them an effective tool for increasing brand awareness, driving conversions and improving understanding.

 

 

Sign 1: High bounce rates on product and service pages

When potential customers visit your website and quickly navigate away without taking any action, it’s a clear indication that something is not resonating with them. High bounce rates on product or service pages suggest that visitors are struggling to understand the value proposition or benefits of what you offer. This is an opportune moment to consider an explainer video. 

By presenting information in a concise and visually engaging format, an explainer video can grab the attention of your audience, highlight key features and benefits, and increase the likelihood of them staying on your website longer, ultimately leading to higher conversion rates.

 

Sign 2: Low conversion rates and sales team struggles

Can you resonate with the following scenarios?

• Your sales team are not unified in messaging
• They are struggling to describe the intricacies of your product or service
• Excessive time is spent explaining issues over the phone
• Your sales team are facing challenges in handling objections. 

 

If so, it’s a strong indication that your customers need an explainer video. Explaining complex concepts verbally can be challenging, and relying solely on written content may not effectively communicate the value and functionality of what you offer.

An explainer video can bridge this gap by delivering a clear and concise message that resonates with your target audience. It allows you to showcase your product or service in action, address common pain points and highlight unique selling points (USPs) in a visually appealing manner. Equipping your sales team with an explainer video will unify their messaging, empower them to communicate your message more effectively, increase their confidence, and ultimately drive higher conversion rates amongst prospective consumers.

Furthermore, if you have a product concept that hasn’t been launched yet, especially in the tech industry where ideas can be abstract and intangible, an explainer video becomes even more crucial. It enables you to portray your ideas, features and benefits in a compelling way, allowing your target audience to visualise and understand the value of your product before it even hits the market. This early engagement can generate excitement and anticipation, setting the stage for a successful product launch.

Here at Bearded Fellows in Manchester, we teamed up with Padoq to create a pre-seed explainer video that saw incredible returns. Check out the full case study here.

If you’re looking for a similar explainer video for your business in the Manchester and London areas, please do not hesitate to get in touch with our team at Bearded Fellows today. 

 

 

Sign 3: Competitors winning ideal business due to misunderstanding

If you find that your competitors are consistently winning business from your target audience, it’s crucial to assess whether customers fully understand the unique value your product or service offers. Often, potential customers may be unaware of the distinguishing factors that set you apart. In such cases, an explainer video becomes a powerful tool to educate and engage your target audience. 

By highlighting your USPs in an explainer video, you’ll be clearly demonstrating the benefits of your product or service, over a competing brand, effectively positioning your brand and helping you to regain market share. Ultimately, it allows you to present a compelling narrative that connects with your audience emotionally and intellectually, leading to increased brand awareness and customer loyalty.

Don’t think an explainer video is necessarily what you need? You might be able to benefit from a brand video instead. Read more about brand videos, here.

 

Do you need an explainer video?

Overall, understanding the signs that indicate your customers need an explainer video is essential for marketing managers and directors looking to improve conversion rates and boost business growth. High bounce rates, low conversion rates among the sales team and losing ideal business to competitors are clear indications that an explainer video can bridge the gap and effectively communicate the value and benefits of your products or services. 

By leveraging the power of visual storytelling, concise messaging and engaging visuals, an explainer video can captivate your audience, increase understanding and ultimately drive conversions. Don’t underestimate the impact an explainer video can have on your marketing efforts. If you’re considering using a creative video and animation agency in London or Manchester, contact the Bearded Fellows team today to get started on creating compelling and impactful videos that resonate with your target audience. 

 

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