Top Tips for Creating Standout Virtual Events

---

Following the life-changing lockdowns and social distancing that took place during the Covid-19 pandemic, virtual events have risen in popularity and become the norm for many brands and organisations. This shift has drastically changed the events industry, requiring companies to adapt their business models and find suppliers who can provide the right video and animation content for their virtual events. As a creative video agency in Manchester, we have been supporting these companies by offering standout video content to ensure ultimate participation in these events. This includes behind-the-presentation videos and engaging intro videos to name a few. In this blog, we’re exploring why creative video is crucial for virtual events and share our top tips for creating virtual experiences that standout far above the rest.

Why is video important at virtual events?

With the rise of remote work and virtual interactions, the competition for attention in the digital landscape has intensified. Virtual events are now more than just placeholders; they have become vital opportunities for brands to connect with their audiences, promote their products or services and leave a lasting impression. Video, as a powerful medium, holds huge potential in engaging viewers and delivering messages effectively.

Virtual events allow for creative storytelling through animation, motion graphics and captivating visuals. By incorporating video content into virtual events, brands can elevate their presentations, stand out from the crowd and forge a stronger emotional connection with attendees.

Don’t have the resources to host an entire virtual event? Perhaps you could benefit from an interactive video instead. To learn more about interactive video, explore our recent blog post, here.

5 tips for creating standout virtual events

Creating work that matches the brand’s guidelines and identity is the cornerstone of crafting a successful virtual event. When the video content seamlessly blends with the brand’s values and tone, it reinforces the brand’s image and fosters a stronger connection with the audience. To achieve this, ensure that the voiceover and animation movements align harmoniously with the rest of the event’s components. Here are our top 5 tips to support the delivery of an engaging virtual event.

Embrace theme-centric animation

Selecting a captivating theme for your virtual event can make animation more effective and engaging. By incorporating animated elements that align with the chosen theme, you’ll create a cohesive and purposeful narrative, elevating the impact of your video content and resonating with your audience on a deeper level.

Treat the content as part of the event

The video content should be considered an indispensable part of the virtual event’s storytelling, rather than merely an additional feature. By artfully weaving the videos into the event’s narrative and agenda, you can strategically enhance the overall flow and engagement. In turn, this will keep your attendees immersed in the experience.

Effective communication with stakeholders

Clear and consistent communication between event stakeholders and the creative team is fundamental to the success of your video content. A collaborative approach ensures that the videos align precisely with the event’s objectives. Not on does this ensure everyone’s expectations are met, but it’ll also result in a cohesive and impactful virtual event.

Take creative leaps

Embrace the spirit of creativity and dare to take innovative risks with your video content. Stepping outside the comfort zone can lead to the creation of exciting and memorable videos that stand out. This will leave a lasting impression on attendees and set your virtual event apart from the rest.

Allow for thorough testing

Allocate sufficient time for testing before the event, then, schedule further testing. Technical issues can derail an otherwise well-planned virtual event. Therefore, thorough testing and adjustments are crucial for a smooth and glitch-free experience. Treat the virtual event with creative video as a performance, rehearsals are vital for perfection.

Creative video for standout virtual events, wherever you are 

In the competitive landscape of virtual events, video content has emerged as a powerful tool to captivate audiences and deliver messages effectively. Here at Bearded Fellows, we thrive off the challenge to implement exceptional video content for brands and organisations. As a result, these are our top tips for creating standout virtual events to allow brands to elevate their online experiences, increase engagement and leave a lasting impact on their virtual attendees.

Are you planning a virtual event and looking for standout video content to elevate your brand’s presence? Reach out to us at Bearded Fellows today and discover how our creative team can help take your virtual event to the next level. 

---